We predominately produce our jewelry in 18kt Gold Vermeil (it's pronounced 'ver-may'). But what does it mean, and how is it different to 'gold plated'?

Gold vermeil is the perfect option for one who wants jewelry that looks like pure gold, as it is an affordable alternative, resulting in the same appearance.  For the piece to be considered vermeil the base of the metal must be sterling silver with coated gold.  The plating process is created by electroplating the silver and gold, a chemical process that uses an electrical current to bind the two metals together making it very durable.

The biggest difference between vermeil and gold-plate items are in the metals that make up their base. While gold vermeil base must always be sterling silver, gold-plated base can be brass, copper or nickel and are the typical metals to cause an allergic reaction.  All our Everyday Luxury Armcandymtl products are 18kt Gold Vermeil.  Gold Vermeil is a great choice for those who want something to wear daily while still being affordable.


Gold Filled is a solid layer of gold mechanically bonded to a base typically jeweler's brass.  US Standard require the gold layer to consist of 5% of the jeweler's total weight.  The gold is typically 14k Gold or 18k Gold and has almost 100x more gold than gold plated jewelry.  Since the gold is mechanically bonded to the base rather than plated, it can not rub off.  it has the same qualities as solids gold jewelry, it won't tarnish, it's durable, it's low maintenance and it's a fraction of the price.  Gold filled jewelry is also great for people who are allergic to metals, as the material will not cause an allergic reaction.  Gold filled jewelry is perfect for everyday wear and with proper care can last a lifetime.


Solid Gold is exactly that inside and out, no base metal.  There are many different karats of gold which determines the amount of gold vs alloy. Pure 24k gold is too soft so it must be alloyed with other metals to give it strength and durability.  Our Jewelry is typically made of 18k, 14k & 10k.  18k means 18 parts gold and 5 parts alloy. 14k means 14 parts gold and 10 parts alloy.  The lower the karat the less expensive it is because it is using less gold. Solid Gold is the best quality gold out there, it's great to wear everyday, it's extremely durable, won't oxidize, tarnish or discolor, it can be worn in the water and is hypoallergenic.   


All our white sterling silver jewelry is rhodium plated which gives it extra shine, durability, and a finish that does not fade. It is stamped with a purity stamp '925' In short Sterling silver is a wonderful alternative that will last for years.  


All of our diamonds, precious stones and enamel are handset and hand painted.  Our diamonds are Sl1-Sl2 clarity and G-H color.